Since moving back we have been putting a lot of energy into planning the distillery here in Pendleton Oregon. We have visited numerous distilleries in Oregon and Washington taking notes, tasting products, and analyzing layouts. At this time we were also looking at their location. name, branding, and how we felt when touring their facility and tasting room. We also spent a lot of time and money researching their products by tasting and visiting liquor stores and retail locations where their products were sold. We focused on how products looked and read on the shelf. How was their brand represented in the short time we paid attention to it? Did we know where it came from?
Read More